About Priyaa Label

Rooted in Tradition,
Designed for Today.

Currently based in Mumbai, our brand celebrates the enduring beauty of Indian craftsmanship through contemporary occasion wear. Blending heritage artistry with modern silhouettes, we create thoughtfully designed collections for women who seek elegance, versatility, and timeless style.

Inspired by India's rich cultural traditions, our collections are crafted for every meaningful celebration — from weddings, mehendi and haldi ceremonies to poojas, Karva Chauth, and festive gatherings. Each ensemble is designed to honor the spirit of the occasion while offering the ease and sophistication of modern dressing.

At the heart of every creation lies exceptional craftsmanship. Our garments feature intricate Zardozi, Gota Patti, Aari, Dori, and Dhaage Ka Kaam embroidery, meticulously executed by skilled artisans. These time-honored techniques bring depth, texture, and refinement to every piece, transforming traditional handwork into contemporary expressions of luxury.

Our collections encompass a distinctive range of silhouettes, including kurta sets, anarkalis, farsi salwars, shararas, lehengas, and choga sets. Thoughtfully designed and ready to wear, each piece reflects a harmonious balance between heritage and modernity.

We believe that beautifully crafted occasion wear should be both accessible and enduring. For the modern Indian woman who values her roots while embracing the present, our collections offer a timeless wardrobe of elegance, artistry, and effortless grace.

Our Craft Techniques

  • Zardozi Gold and silver wire embroidery
  • Gota Patti Ribbon applique
  • Aari Hook needle embroidery
  • Dori Cord embroidery
  • Dhaage Ka Kaam Thread work