Hansika Choga Set
Rs. 45,000
Short Kalidar Choga, Farshi Salwar, Dupatta
All Seasons edit
Draped in Grace.
Crafted for You.
27 years of Indian craft.
Rooted in tradition. Refined for the extraordinary. Indian couture for the discerning few.
The House Film
Couture that remembers the hand that made it.
Shop by Silhouette
Sania Short Kurta Set
Rs. 35,000
Kurta, Farshi Salwar, Dupatta
Najma Set
Rs. 25,000
Kaftaan Top And Pants
Bridal Karkhana
Quietly
considered.
Festive
For the
seasons that gather.
The season of Noor.
·
Farah — named for the morning.
Intricate Gota Patti on silk georgette. Three weeks of hand embroidery, border in wild ochre. Twelve artisans, a single garment. Held long enough, carefully enough, to become heirloom.
Stitched by
By hand · Mumbai atelier
Rs. 39,000
Shop Farah →27
Years of practice
Founded 1999. Twenty-seven years of stitching memory into cloth — same craft, same hands, longer journey.
60+
Signature pieces
Every style named — never numbered. Farah. Jasmine. Fatima. Each one an introduction, each one a woman entering a room.
FDCI
Member
Fashion Design Council of India — recognised for craft-led design practice rooted in Indian textile heritage.
From the founder
Mumbai
Craft is not decoration. It is the quiet inheritance of generations.
At Priyaa Label, every creation begins with a respect for the hands that came before us. Inspired by the enduring beauty of India's artisanal traditions, we have spent over 27 years preserving techniques that celebrate patience, precision, and artistry.
From intricate Zardozi and Gota Patti to delicate hand embroidery, each piece is crafted slowly and thoughtfully by skilled artisans. Every detail reflects a commitment to authenticity, where craftsmanship is not an embellishment but the essence of the garment itself.
Rooted in heritage and designed for today, our collections honour the timeless elegance of Indian craft — created to endure beyond seasons and trends.
— Priya Awasty
Founder · Mumbai · Est. 1999